Note to focus group moderators...

Asking us the same question about 10 different ways isn't going to pull radical different answers out of us. So, if, say, the question is "how do you picture the type of person who'd take a Carnival cruise?," there's just about ONE way to say "a middle class family looking for value and a getaway from the drudgery of daily life." It gets rather comical trying not to laugh when you're repeating yourself. But bullshit is what you advertising and PR types specialize in, isn't it? :) But I guess I shouldn't bitch about sitting on a comfortable couch while sipping a Coke, bullshitting for a mere hour, then ripping $125 cash out of the receptionist's hands. Oh, and free candy, too. And a fine selection of lobby periodicals. Not to mention meeting new people...for an hour...until you leave the elevator sans parting words and everyone scatters with their cash, never to be seen again. Thank you, McCann Erickson & Carnival Cruises! Despite my sarcasm, DO call again!