Thursday, April 03, 2008

Those SUPER agitating Macy's commercials

The ones where Martha Stewart, Donald Trump, Santana and Mariah Carey all awkwardly banter with each other. Because they, of course, all have products now sold EXCLUSIVELY at Macy's. And the premise is that they're all, like, IN a Macy's...in THEIR area...where THEIR product is being sold, hawking it to the masses themselves. They're just regular Joes and Janes like us, la di dah, Mariah with her new fucking perfume, Santana with his...his...well, I googled him and I think it's shoes, Donald with his motherfucking shirts, and Martha with, Christ, everything but the bricks that built the building.

And they "interact" with each other. Carlo's strumming his guitar to Mariah, and Mariah, naturally, has to do one of her completely unnecessary da-da-da-da riffs. Then we shift to Martha, who's got her eyes closed and is swaying to the ostensibly mellifluous sounds of Santana and Mariah. Then it's the equivalent of blunt force trauma to the head to see Donald stiffly standing amongst his ties, uttering some painfully scripted one-liner. There's also a 2nd commercial with a Calvin Klein model. And earlier ones with Jessica Simpson, Usher, Sean Combs, and other bold-faced annoyances. And every single one is JUST excruciating to watch. It's all so fake. I get it's supposed to be humorous and self-deprecating, but it's not. It just comes off as a bunch of self-important celebrities shamelessly pitching their own products, which is always a fine line to walk. Something about Mariah is particularly unbearable to digest. She's SO annoying...beyond words annoying. As are these commercials overall. A big turnoff. Bad idea. I should write for Ad Age.

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